hajime. atelier

Marketing Consultancy for Small Business Owners
We offer comprehensive marketing consulting for small businesses, tailored to your specific goals and budget.
Kickstart your business the right way.
Consider us as an addition to your initial team.We will assist you from the start:
Help you validate your ideas
Enhance your business plan
Offer essential insights via market and consumer research
Create the brand strategy
Tailor the go-to-market approaches
Support you in post-launch marketing management
Our Mission
We make ideas come to life and flourish.
No matter what phase you're currently in, whether you’ve just begun planning to start a business or are exploring methods to revitalize and expand your existing one, we are prepared to assist you in your growth.
Our Approach
How We Do It
We believe in the power of data to fuel innovative ideas and achieve business objectives.We will delve into market and customer insights to help you justify your business decisions at these key stages:
Product Design
Brand Development
Launch Preparation
Post-Launch Marketing Management
We leverage
data-inspired creativity to tailor business and marketing strategy.
We're here to make your business journey easier.
We provide full range of marketing and product development services
at your service.
About Us
Atelier as a Space for Exploration
Backed by a founder with extensive experience in marketing management for both local and international companies in a variety of industries, including life insurance, real estate development, wellness, and the sanitary ware sector, hajime. atelier is an Indonesia-based marketing agency that aims to take small businesses to the next level by developing budget-friendly business and marketing plans.
Our Services
What We Offer
Product Ideation & Development
Market & Customer Insights
Brand Development
Pre-launch & Launch Strategy
Social Media Management
Post-launch Marketing Management
Marketing Collateral
Lead Generation

Founder's Journey
A brief tale regarding our founder, Rugun Anastasia, who obtained her Bachelor's Degree in Architectural Engineering from Parahyangan Catholic University and began her professional journey in architecture and fashion retail. Eager to enhance her understanding of marketing management, believing it would complement her design background, Rugun pursued her education at the University of Indonesia to obtain a Master's Degree in Marketing Management.After graduation, Rugun chose to pivot her career to focus solely on 360 marketing management. She began her marketing communication career at a global insurer, Zurich Insurance. Subsequently, she maintained her strategic marketing position at an expanding property developer, Synthesis Development, where her expertise in architecture and marketing converged. After being employed by large corporations, Rugun desired a change, so she relocated to Bali to assist in launching a Canadian-owned wellness startup, Meghan Currie Yoga Online Studio, founded by the internationally acclaimed yoga instructor, Meghan Currie.Following her exploration journey in Bali, Rugun chose to return home to Bandung and worked remotely for a rising local Jakarta-based sanitary ware brand, Europe Enchanting, while occasionally traveling. This experience honed her skills and knowledge in marketing management, particularly in the dynamic e-commerce sector.Subsequently, Rugun advanced her career in market research and product development at Sequis Insurance, where she had the chance to thoroughly explore the initial phase of product design.After nearly eight years of experience with companies of different sizes in various sectors, Rugun made the choice to establish her marketing consultancy aimed at assisting small business owners in expanding their enterprises, leading to the creation of hajime.atelier.Rugun seeks to assist small business owners in launching and thriving in their ventures, particularly in Indonesia, where small and medium enterprises are the backbone of the nation's economy. Supporting local businesses will lead to job creation, which could hopefully lower the unemployment rate and contribute to economic growth.
Get started.
Need assistance to plan, launch, and grow your business?
"hajime" is a verbal command in Japanese that means "begin," and we believe that the initial phase is critical for embarking on your business journey.
The simplest approach to get started is to schedule a free consultation and see how we can help and advise you.